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SunTrust is First to Launch LifeYield ROI™

By LifeYield | October 20, 2009 | News

Patent Pending, Tax-Smart Retirement Income Solution Available Through SunTrust Advisors

BOSTON, MA, October 20, 2009 – LifeYield, LLC announced today that SunTrust is first to market with its patent pending retirement income software solution – LifeYield ROI™ – which generates up to 20% more income over a 25-year retirement, according to an Ernst & Young validation study.

LifeYield ROI is designed to help SunTrust financial advisors organize client assets into household portfolios – known as a unified managed household (UMH) – and suggest the optimal withdrawal sequence each time a client needs cash for income or other reasons. Ernst & Young’s recent validation study found the LifeYield ROI produces up to 20% more after tax income as it suggests an optimal income withdrawal sequence by looking across a household’s taxable and tax advantaged accounts and minimizes taxes while controlling risk.

“We put LifeYield ROI through an exhaustive testing process,” said Ken Yarbrough, Senior Vice President, Director of Retirement Strategies at SunTrust, “and are excited as we begin to introduce it to our advisors in SunTrust’s continued efforts to deliver the best retirement income services in the industry.”

“SunTrust’s rigorous testing and constant feedback has helped ensure that LifeYield ROI is ready for production,” said Mark Hoffman, CEO, Chairman, and Co-Founder of LifeYield. “SunTrust has been an excellent partner.”

LifeYield’s Unified Managed Household (UMH) technology automates the process of selecting which of a client’s assets to sell to provide an income stream by reviewing the multiple taxable and tax-advantaged accounts held by family members and selecting the most appropriate assets to liquidate to produce an optimal income.


About SunTrust Banks, Inc.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer,commercial, corporate and institutional clients. As of September 30, 2008, SunTrust had total assets of $174.8 billion and total deposits of $115.9 billion. The Company operates an extensive branch and ATM network throughout the high- growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, equipment leasing and capital markets services. SunTrust's Internet address is
About LifeYield
LifeYield (, creators of the Taxficient Score®, is the industry innovator and leader in facilitating tax-smart, risk-smart household portfolio management. LifeYield's Advantage Suite® enables financial advisors to provide a comprehensive, tax-aware view of a client's entire investment and insurance portfolio, including easy-to-use tools to engage clients so they make and keep more money, and achieve their financial goals.
Based in Boston and founded by finance and technology industry leaders, LifeYield believes that by leveraging digitally enhanced advice advisors can improve investor outcomes and enhance the value and experience of support goals-based wealth management strategies.
For more information, please visit