Sign up to receive exclusive monthly wealthtech insights and interviews from our Chief Growth Officer, Jack Sharry. SIGN UP NOW

Asset Location

What if there was a way for your firm to show a client exactly how you’ll increase their assets after taxes throughout their financial life?

This type of blueprint is not the standard for financial advisors to deliver to clients. But it should be.

In the past, clients had to assume that advisors were doing everything they could to maximize their returns. They know that what you have to offer is valuable, but they don’t know exactly how valuable it is. And until now, advisors couldn’t put a number – or a dollar value – on the actions they were performing for clients.

It isn’t nonsense, though. LifeYield has developed the Taxficient Score (also known as an asset location score) that can measure the tax efficiency of an entire household portfolio and boil it down to a single number between 1-100. The following output is a list of the next-best actions for the advisor to take to improve the score. LifeYield then goes one step further, quantifying each action – and the whole project – with a dollar amount.

For example: Before optimization, your client’s portfolio might return a score of 45. After optimization and using the plan put in place by LifeYield, the asset location score boosts to 70. These numbers may not mean anything to your client by themselves, but if you can tell them that that optimization of the location of assets means an additional $250,000 after taxes in the future – they will definitely appreciate that.

Understanding Asset Location

Understanding Asset Location

There are different types of accounts where people can save and invest money. These are distributed into qualified and non-qualified accounts. Asset location is a tax-minimizing strategy that requires allocating different investments into accounts with different tax treatments – tax-exempt, tax-deferred, and taxable.

The asset location process is different than asset allocation. Asset allocation is an investment strategy that attempts to balance risk versus reward by adjusting each asset’s percentage within the portfolio (or each account) based on the risk tolerance, goal, and investment period.

When you combine the two strategies, the focus is on keeping the overall household portfolio in line with this target asset allocation.

What’s the Point of Asset Location?

Asset location helps with:

Asset location isn’t just about sheltering assets and accounts from taxes. There have to be trade-offs that ensure the most is being made of the tax-advantaged space. Clients may also need access to these assets at certain times, meaning your firm will have to know which account is most tax-advantageous to withdraw from. That may become complicated depending on where the funds are located.

Three Main Types of Investment Accounts

As a firm, your advisors are tasked with helping clients determine where they need to invest and what types of accounts they should invest assets in. Not every trade causes a taxable event. But if your client is buying and selling often in a regular brokerage account, they may be unaware that they’re incurring a large tax bill. It’s up to the advisor to educate their clients on the nuances of tax-efficient investing.

Since some accounts will have better tax advantages over others, helping clients look at the complete household of accounts and how to locate the funds within them for more tax efficiency is made easier by the LifeYield Taxficient Score® and asset location technology.

Taxable Accounts (Stocks, Bonds, ETFs, etc.)

Taxable accounts, like traditional brokerage accounts, hold securities like stocks, bonds, ETFs, mutual funds, etc. These are taxed when dividends or interest are earned or realize any capital gains by selling investments that have gone up in value.

Tax-Deferred Accounts (401(k), IRAs, etc.)

Tax-deferred accounts include 401(k)s, IRAs, etc. These allow the payment of taxes to be delayed until the money is withdrawn. At that time, it is taxed as ordinary income.

Tax-Exempt Accounts (Roth IRAs, HSAs, etc.)

Tax-exempt accounts like Roth IRAs, HSAs, etc., require income taxes to be paid upfront. Still, they allow the investor to avoid further taxation as long as all rules are followed. Fully tax-exempt accounts like HSAs allow for pretax or deductible contributions, earnings, or withdraws, as long as it is used for qualified medical expenses.

Understanding Asset Allocation

Asset allocation, as previously defined, is the strategy of balancing risk and reward by managing a portfolio’s assets in line with individual goals, risk tolerance, and investment horizon. There are three asset classes in asset allocation – equities, fixed-income, and cash and equivalents. Each behaves differently over time.

Asset allocation is the first step in the process. But there is no simple formula for finding a simple asset allocation for every individual. It is an important part of the investment process, though, and needs to be addressed upfront. It helps to establish this so that the subsequent asset location strategy can have the right guardrails for each client. Where each funded investment is ultimately located can determine the results of the overall investment portfolio.

Any strategies that are used for a portfolio should be done with risk tolerance and the investment length in mind.

There are different approaches to creating the ideal asset allocation for each client:

Asset allocation is a critical foundation for every investment portfolio, but it’s just the beginning.

Can Your Firm Benefit from LifeYield Asset Location?

There are four main criteria you need to look at to see if optimizing the location of a client’s assets will be beneficial (hint: there are very few instances where it isn’t beneficial). The more criteria your client falls into, the more likely they will benefit, providing a greater after-tax return.

Your client is currently paying a high marginal income tax rate.

The higher the marginal income tax your client pays, the bigger the potential benefits of using asset location strategies. As a rule of thumb, the more money earned, the higher the marginal tax bracket your client will end up in. As a consequence, additional income is significantly reduced due to the higher tax rate.

You expect that your client will pay a lower marginal tax rate in the future.

If you expect that your client’s marginal income tax rate will be lower in the future, using an active asset location may make it possible for them to defer or reduce their taxes now. One situation where this occurs is when investors retire. They typically see a drop in the marginal income tax rate.

Your client has significant assets in tax-inefficient investments that are held in taxable accounts.

For tax-inefficient investments, like bonds or bond funds, there is greater potential to increase your client’s after-tax returns using the asset location score. You can do this by executing a plan based on asset location technology from your firm. Luckily, LifeYield can help.

Your client expects the investment to last more than ten years.

Asset location strategies are not an instant reward system. For a proper implementation and positive outcome, it can take ten or more years invested for clients to see the return they hope for. The longer their assets are invested, the greater the potential for seeing the impact of an asset location strategy.

Where Do Your Capital Investments Rank

Where Do Your Capital Investments Rank?

When a client can benefit from the asset location strategy, advisors have to choose which of the assets they assign to tax-advantaged accounts and which to leave as taxable. This has long been a tedious, drawn-out, manual process. LifeYield can scan, measure and recommend portfolio tax efficiency improvements in seconds, helping to minimize human error and provide the highest after-tax return for the client.

Higher Tax-Advantaged

In general, the higher tax-advantaged assets are:

Lower Tax-Advantaged

In general, the lower tax-advantaged assets are:

The Old Way of Looking at Asset Location

The table below is a high-level representation of how our industry used to approach asset location. But hard rules like this don’t always account for the unique variables that come with each household portfolio.

+More Appropriate


Less Appropriate

How You Treat Taxes on Expected Returns




Tax-free municipal securities and municipal mutual funds Exempt +
Equity securities held long-term for growth purposes Taxed at long-term capital rates +
Equity index funds/ETFs (except for REITs) +
Tax-managed mutual funds and other managed accounts +
Real Estate Investment Trusts (REITs) Typical: 80% of income is taxed at ordinary rates; 20% tax-exempt + +
High-turnover stock mutual funds – Deliver short-term capital gains Taxed at ordinary income rate + +
Fully-taxable bonds and corporate bond funds + +

LifeYield Asset Location enables advisors to take the most appropriate approach to asset location for each client. LifeYield uses its Asset Location Score to benchmark and rank each asset location recommendation by its increase to the score. On top of that, each recommendation also comes with its impact on after-tax returns in dollars.

Until now, it’s been almost impossible to have a discussion about asset location with clients, even if you’ve been doing it for years. The LifeYield Asset Location Score makes those conversations much easier to have.

Why is Asset Location Rarely Talked About?

Asset location is not a practice that is considered flattering by any means. If you ask financial planners and other fund managers, it is a rather boring topic. It is something that only someone with a specific skill set gets excited about. But its impact on a household portfolio is undeniable.

Many of the people who ask about it prefer to take a holistic approach to their investments. Clients don’t get rich overnight using asset location with their investments. If investors who choose to use asset location do not use a systemic approach and have advisors to watch their assets, they may end up with:

In reality, asset location has the potential to increase the amount of money working in each portfolio. Still, many don’t know what should be done or don’t have the tools to handle the process. LifeYield enables this for firms and their advisors, giving them the tools and the optimization needed to make the most out of an asset location strategy – one that benefits clients from a tax-efficiency perspective.

LifeYield screenshot

How Tax Efficiency Brings Competitive Advantage

Using software for your firm’s asset location solution can help you gain the competitive advantage needed for leveraging tax efficiency with clients. However, asset location has been a black box for advisors to explain to clients. “Trust me, it works” has been the standard. LifeYield makes it possible to become more tax-efficient with your asset location while quantifying the benefit of the strategy to the client in dollars and cents. This quantification of benefit is a massive opportunity for advisors to simplify the tax-efficiency conversation.

LifeYield Asset Location technology can:

Key Benefits When Using Asset Location Solutions

When you bring LifeYield Asset Location in to help coordinate all accounts within a household and offer the optimizations for asset location at scale, you can trust that the solution has been battle-tested by the largest financial institutions in the world.

The key benefits of using the API are:

What is the Process of Creating a Tax-Smart Household?

Part of the asset location strategy relies on the overall structure of the client’s total household portfolio. A household portfolio is comprised of the assets your client has across various accounts – not just with your particular firm. Householding allows advisors to look across all accounts and assets to see where the client can benefit from increased tax efficiency.

Here is what your firm will have to do to make smart-householding a solution that creates increased tax efficiency from asset location:

Asset Location Helps Build a Diversified Portfolio

Asset Location Helps Build a Diversified Portfolio

Even in a booming market, firms will advise their clients not to put all their eggs in one basket. Because the market is very fickle and can change at any moment, having every asset allocated to one specific investment can be risky. Part of an asset location strategy is having a diversified asset allocation to help weigh the risk with the gains.

What Is Diversification?

Diversification is a management strategy commonly used by individual investors, financial planners, and fund managers to offset risk by owning different types of investments (rather than just US domestic stocks, for example). With a variety of investments, the hope is that the risk of investing is decreased.

This concept is not new, nor is the idea of investing. Investing is an art form, and talent comes with discipline. By the time the average reaction occurs in a market change, most of the damage has already been done. Having a well-planned investment strategy that incorporates all of the various aspects, including diversification, allocation, and asset location, are a few ways to ensure portfolio stability.

Here are some considerations when putting this all together:

Investing should be an enjoyable experience – not one that causes extreme stress and turmoil. LifeYield wants to simplify the process for firms and their advisors while making clients more money over the long term with a tax-efficient strategy.

The LifeYield Technology Library

LifeYield doesn’t only provide asset location solutions for firms and advisors. We also provide an entire technology library that can help with portfolio and other financial management needs. In addition to the LifeYield Asset Location solution discussed above, the library also includes:

LifeYield’s products are designed to work together to create more consistency across the Unified Managed Household of each client while ensuring optimal tax efficiency. How long would it take for your advisors to consider all the areas where assets could be located and their potential tax advantage without an automated process?

Why Companies Need Asset Location

Asset allocation is an important part of planning for retirement. Again, taxes represent the single biggest drag on investment returns, so asset location makes a difference. When a client looks at a retirement account and sees that there is $750,000 in it, they feel as though they are well on their way to a happy retirement. The reality is that this amount doesn’t reflect the taxes that will be owed to the government for those tax-deferred funds. How surprised will they be when they discover that the accounts were not allocated for optimal tax efficiency, and post-tax, they will only receive $500,000? A maximized runway is potentially the most important thing a client needs in retirement.

Since 2008, LifeYield has been doing just that. We enable financial services firms to improve overall tax efficiency for clients, make tax-smart withdrawals from multiple accounts, and set clients up for a maximized retirement income strategy.

As an industry, we are on the cusp of finally creating a true Unified Managed Household. Asset location is crucial to this becoming a reality. Many firms have already started their asset location and UMH journey. Are you in?

Questions about Tax Harvesting?