Experimentation, the Impact of Consumer Trends, and How Tech Will Transform the Advisor Space with Dani Fav‪a‬

In this episode, Jack Sharry talks with Dani Fava, Head of Strategic Development at Envestnet. Envestnet’s mission is to make financial wellness widely accessible.

Having entered the financial tech world in a non-traditional way, Dani encourages others to embrace what makes them unique. After unintentionally impressing a firm with her technical abilities, Dani found herself catapulted into the world of wealth technology, eventually landing at TD Ameritrade where she launched a web-based rebalancing platform. In the process, she realized advisors could use tech to better serve their clients.

Today, Dani lives on the pulse of consumer behavior, following the latest tech trends and predicting how they’ll ultimately impact what clients need from their advisors. Her long-term vision is to develop a connected intelligent system that seamlessly manages a client’s current and future financial wellbeing.

Jack and Dani talk about the importance of experimentation, user experience, and why technological advancements will only help advisors stay indispensable.