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LifeYield ROI™ Selected by SunTrust for Its Retirement Income Distribution Technology

By LifeYield | December 16, 2008 | News

LifeYield, LLC’s industry first solution, designed to support best practice decumulation services

BOSTON, December 16, 2008 – LifeYield, LLC, a leading technology provider to financial institutions, announced today that SunTrust Banks, Inc., one of the U.S.’s largest banking institutions, has selected LifeYield’s Retirement Optimized Income (ROI) solution for use by its financial advisors. The ground breaking LifeYield ROI™ helps financial advisors select which assets to sell to generate retirement income from a household portfolio of taxable and tax qualified accounts while minimizing taxes and controlling risk.

“SunTrust is committed to being an industry leader in providing comprehensive retirement solutions,” said Mark Peters, Executive Vice President, Head of SunTrust Bank Private Wealth Management. “We view LifeYield’s technology solution as a game changing break-through in the retirement income distribution aspect of the comprehensive planning and overlay services we offer and it enables our advisors in helping our clients achieve their retirement objectives.”

“SunTrust is a forward thinking institution,” said Mark Hoffman, CEO, Chairman, and Co-Founder of LifeYield. “Even given the tumultuous economic times, they are implementing innovative offerings to help their clients successfully address the financial complexity and challenges of living in retirement.”

“The LifeYield team has a proven track record of delivering best practices technology solutions to the financial sector,” said Mark Peters. “A significant factor in selecting LifeYield was SunTrust’s previous experience working with the LifeYield principals. We know they truly understand the needs of financial institutions.” Founders Mark Hoffman, Paul Samuelson, and Michael Benedek, LifeYield’s CEO, Chief Investment Officer, and President, respectively, previously founded Upstream Technologies, which developed innovative asset accumulation technology for financial institutions and advisors.

Separately, SunTrust and LifeYield announced that SunTrust is making an equity investment in LifeYield, LLC. “SunTrust is committed to fostering companies that can help us deliver industry leading financial services,” said Mark Peters. “To this end, we are making a minority investment in order to help LifeYield and SunTrust reach their goals.”

“SunTrust’s investment in LifeYield further underscores SunTrust’s commitment to being an innovator in the retirement solutions arena,” said Mr. Hoffman. “SunTrust is the ideal partner in that they understand the retirement income needs of their clients.”


About SunTrust Banks, Inc.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer,commercial, corporate and institutional clients. As of September 30, 2008, SunTrust had total assets of $174.8 billion and total deposits of $115.9 billion. The Company operates an extensive branch and ATM network throughout the high- growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, equipment leasing and capital markets services. SunTrust's Internet address is
About LifeYield
LifeYield (, creators of the Taxficient Score®, is the industry innovator and leader in facilitating tax-smart, risk-smart household portfolio management. LifeYield's Advantage Suite® enables financial advisors to provide a comprehensive, tax-aware view of a client's entire investment and insurance portfolio, including easy-to-use tools to engage clients so they make and keep more money, and achieve their financial goals.
Based in Boston and founded by finance and technology industry leaders, LifeYield believes that by leveraging digitally enhanced advice advisors can improve investor outcomes and enhance the value and experience of support goals-based wealth management strategies.
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