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LifeYield, LLC Hires Thomas Prior as Head of Sales

By LifeYield | October 5, 2008 | News

BOSTON, October 5, 2008 – LifeYield, LLC, a financial technology provider to wealth management firms and advisers, today announced that Thomas Prior has joined the firm as Head of Sales. Mr. Prior will lead LifeYield’s sales of its suite of scalable web-based tools that help financial professionals streamline decumulation strategy and activity.

Mr. Prior has over 25 years of sales and business development experience in the high technology industry, with particular focus in the financial technology sector. Prior to joining LifeYield, he was a Senior Sales Executive at CheckFree Services Corporation. Before CheckFree, Mr. Prior was Head of Sales at Upstream Technologies from 2002 until it was acquired by CheckFree in 2007. It was at Upstream that Mr. Prior first worked with LifeYield Co-founders Mark Hoffman, Paul Samuelson and Michael Benedek. Before Upstream, Mr. Prior held a number of senior sales positions, including Director of Sales at Zantaz, a provider of compliance technology to the financial services industry; Vice President of Sales for, a financial applications and tools provider later acquired by Lycos; and Director of Sales at Information Access Company, a Thomson Corporation company.

“Tom has a long career of successfully selling software services to the financial sector,” said Mark W. Hoffman, Chairman, CEO, and Co-Founder of LifeYield. “This makes him especially effective because he truly understands the needs of our clients.”

“I am thrilled to once again work with Mark, Paul, and Michael,” said Mr. Prior. “They have a repeated, proven track record of delivering best-of-breed technology solutions to the financial sector and are doing it once again with LifeYield.”


About LifeYield
LifeYield (, creators of the Taxficient Score®, is the industry innovator and leader in facilitating tax-smart, risk-smart household portfolio management. LifeYield's Advantage Suite® enables financial advisors to provide a comprehensive, tax-aware view of a client's entire investment and insurance portfolio, including easy-to-use tools to engage clients so they make and keep more money, and achieve their financial goals.
Based in Boston and founded by finance and technology industry leaders, LifeYield believes that by leveraging digitally enhanced advice advisors can improve investor outcomes and enhance the value and experience of support goals-based wealth management strategies.
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