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LifeYield, LLC Hires Enis Simsek as Chief Technology Officer

By LifeYield | September 29, 2008 | News

BOSTON, September 29, 2008 – LifeYield, LLC, a financial technology provider to wealth management firms and advisers, today announced that Enis Simsek has joined the firm as Chief Technology Officer. Mr. Simsek will lead the development of LifeYield’s suite of scalable web-based tools that help financial professionals streamline decumulation strategy and activity.

Mr. Simsek has almost 15 years of experience in software engineering, architecture and management. Most recently, he spent seven years at AIR Worldwide where he was Assistant Vice President and Software Engineering Director, managing a team of more than 25 engineers. At AIR Worldwide, Mr. Simsek was responsible for leading the development of that company’s flagship natural and man-made catastrophe risk analysis software that is used by insurers, reinsurers and financial markets.

“With his work in developing weather and terrorism analysis models, Enis has deep experience in building some of the world’s most complex forecasting software,” said Mark W. Hoffman, Chairman, CEO, and Co-Founder of LifeYield. “He has proven experience in architecting high-performing applications and then moving those designs into working production versions. We are very fortunate to have landed him as our CTO.”

“I am very pleased to join an innovative technology firm such as LifeYield,” said Simsek. “LifeYield is committed to providing smart, flexible, best-of-breed solutions to the financial services industry, and I look forward to helping lead that effort.”


About LifeYield
LifeYield (, creators of the Taxficient Score®, is the industry innovator and leader in facilitating tax-smart, risk-smart household portfolio management. LifeYield's Advantage Suite® enables financial advisors to provide a comprehensive, tax-aware view of a client's entire investment and insurance portfolio, including easy-to-use tools to engage clients so they make and keep more money, and achieve their financial goals.
Based in Boston and founded by finance and technology industry leaders, LifeYield believes that by leveraging digitally enhanced advice advisors can improve investor outcomes and enhance the value and experience of support goals-based wealth management strategies.
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