Industry Thought Leader, Len Reinhart, Joins LifeYield, LLC Advisory Board

BOSTON, February 19, 2009 – LifeYield, LLC, a retirement income solution technology provider to retail money management platforms and financial advisors, today announced that Len Reinhart has joined the firm’s advisory board.

LifeYield has created a first of its kind, tax-smart retirement income software program – the LifeYield Retirement Optimized Income™ (LifeYield ROI™) Solution, which helps financial advisors provide clients more income and streamlines the retirement income generation process from a household portfolio of taxable and tax-qualified accounts by minimizing taxes and controlling risk.

Over his distinguished career spanning 30 years, Mr. Reinhart was the President and founder of the Lockwood companies and a Managing Director and member of the Executive Committee of Pershing LLC, before retiring a year ago. Lockwood provides an investment consulting platform to independent financial advisors and broker/dealers. Prior to founding Lockwood in 1997, Mr. Reinhart was President of the Consulting Group of Smith Barney, the firm’s investment management consulting division. Recognized as one of the founders of the separately managed account industry, Mr. Reinhart helped create the Money Management Institute (MMI) and served as Chairman of the Board of Governors. He also serves on the Advisory Board of the Institute of Investment Management Consultants.

“LifeYield has created the missing piece that investors and advisors need to make it easier to provide a higher and more predictable level retirement income,” said Mr. Reinhart. “The LifeYield ROI ™ is a breakthrough retirement income innovation which helps produce better after tax income for clients while it increases advisor productivity and effectiveness. I am excited to be associated with people who are ahead of the curve.”

“Len has consistently been on the leading edge of new innovations that help advisors help investors achieve their goals,” said Mark W. Hoffman, Chairman, CEO, and Co-Founder of LifeYield. “His experience, perspective and insight will make him an invaluable contributor to our retirement income optimization offerings as a member of our advisory board. We are honored he would choose to be both an investor and advisor to our team.”

About LifeYield

LifeYield (www.lifeyield.com), creators of the Taxficient Score®, is the industry innovator and leader in facilitating tax-smart, risk-smart household portfolio management. LifeYield's Advantage Suite® enables financial advisors to provide a comprehensive, tax-aware view of a client's entire investment and insurance portfolio, including easy-to-use tools to engage clients so they make and keep more money, and achieve their financial goals.

Based in Boston and founded by finance and technology industry leaders, LifeYield believes that by leveraging digitally enhanced advice advisors can improve investor outcomes and enhance the value and experience of support goals-based wealth management strategies.

For more information, please visit www.lifeyield.com.