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Franklin Templeton and AdvisorEngine Select LifeYield to Help Meet Investor Income Needs

By LifeYield | October 11, 2022 | News

Automated, personalized, tax-efficient decumulation and planning strategies will aim to maximize income for investors

San Mateo, CA and New York, NY – October 11, 2022 – Franklin Templeton announced today that it will enhance its award-winning Goals Optimization Engine (GOE®) with LifeYield’s industry-leading technology for tax-efficient planning and income sourcing across multiple accounts and assets.

Initially available to advisors using GOE on the AdvisorEngine® wealth management technology platform, advisors will be able to help clients manage their goals through a unified framework that includes investment advice, tax planning, tax location, Social Security and income sourcing.

“Advisors use GOE to create personalized portfolios for each investor goal, whether it’s for accumulation or decumulation. GOE adjusts the asset mix over time to maximize the probability of achieving each goal successfully,” said Deep Srivastav, Head of Digital Investment Solutions for Franklin Templeton Investment Solutions. “While the integrated LifeYield GOE API empowers advisors to optimize client goals throughout their lifecycle, its benefits are most evident in the decumulation stage.”

Mark Hoffman, Chairman, CEO and Co-Founder of LifeYield, said, “Franklin Templeton is breaking new ground for asset managers by applying tax-efficient practices to decumulation planning and execution. We are thrilled to expand the relationship with Franklin Templeton that began eight years ago when they were our first client to apply LifeYield technology at scale for optimizing clients’ Social Security income. Over the past two years, advisors have uncovered an added $2.5 billion in Social Security benefits for clients due to the Franklin Templeton-LifeYield partnership.”

Rich Cancro, CEO of AdvisorEngine, said, “We are thrilled to offer advisors the ability to minimize taxes and boost after-tax returns for their clients, as well as gather more assets. With the integration of LifeYield and GOE, we are confident advisors on our platform will be well equipped when it comes to working with clients to achieve their goals, especially as it pertains to retirement income needs.”

GOE is Franklin Templeton’s proprietary technology that enables advisors and financial services firms to deliver personalized, high-value services to end-investors at greater scale. Grounded in proprietary research that won the prestigious Harry M. Markowitz Award1 in 2018 and the Barron’s Money Management Institute Industry Award for Disruption2 in 2021, GOE combines Franklin Templeton Investment Solutions’ portfolio construction expertise with dynamic programming to deliver individualized portfolio pathways based upon an individual’s unique goals. With the ability to handle multiple investor goals, GOE uses the probability of success as the driver for the initial asset allocation and each reallocation to maximize the likelihood of achieving the goals. Portfolio pathways further adapt to client changes and market events.

About LifeYield

LifeYield is a technology company that improves investor outcomes by minimizing investment taxes and maximizing retirement income. Major financial services firms integrate LifeYield APIs with their proprietary platforms to automate ongoing asset location, tax harvesting, transitions, withdrawals, multi-account rebalancing, and retirement income optimization. LifeYield’s approach increases advisor productivity and improves financial results for investors, advisors, and firms by up to one-third. For more information, visit

About AdvisorEngine®

AdvisorEngine powers financial advice that is personal, scientific, and beautiful. Its wealth management technology platform uses smart automation to modernize the advisor experience (AX), the business operations experience (BX), and the client experience (CX). Capabilities include CRM, portfolio management and client portal. AdvisorEngine is a wholly owned subsidiary of Franklin Resources, Inc., a global investment management organization with subsidiaries operating as Franklin Templeton. Based in New York, NY, and Raleigh, NC, the AdvisorEngine team strives to fulfill six ideals through their work: camaraderie, clarity, curiosity, creativity, crushing it, and celebration. For more information, please visit and follow us on LinkedIn, Twitter and Facebook.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 155 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers boutique specialization on a global scale, bringing extensive capabilities in equity, fixed income, multi-asset solutions and alternatives. With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based company has over 75 years of investment experience and approximately $1.4 trillion in assets under management as of August 31, 2022. For more information, please visit and follow us on LinkedInTwitter and Facebook.

All investments involve risk, including possible loss of principal.

This material is provided for informational purposes only and should not be considered a recommendation or offer to sell any financial product, instrument or service that may be mentioned. Information does not constitute a recommendation of any investment strategy, is not intended as investment advice and does not consider all the circumstances of each investor.

Franklin Resources, Inc., its affiliates and its employees are not in the business of providing tax or legal advice to taxpayers. These materials and any tax-related statements are not intended or written to be used, and cannot be used or relied upon, by any such taxpayer for the purpose of avoiding tax penalties or complying with any applicable tax laws or regulations. Tax-related statements, if any, may have been written in connection with the “promotion or marketing” of the transaction(s) or matter(s) addressed by these materials, to the extent allowed by applicable law. Any such taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax advisor.

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1 The Harry M. Markowitz Award from the Journal of Investment Management and New Frontier Advisors, LLC is an annual award honoring Dr. Harry M. Markowitz, a Nobel laureate in economics, for his legacy and to support future research and innovation in practical asset management. Candidates are taken from among papers published in the Journal of Investment Management each year.

2 The Barron’s Money Management Institute Industry Awards recognize innovation and achievement in the investment advisory solutions industry.