Cambridge Continues to Build Out Advisor-Based Solutions in Retirement Markets

Fairfield, IA, October 26, 2010 – Cambridge Investment Research, Inc. (Cambridge) announced it has entered an agreement with LifeYield, LLC, (LifeYield) to provide a tax-smart retirement income solution to Cambridge's Rep/Advisors.

"Our collaboration with LifeYield is another step in our firm-wide initiative to fully build out the solutions and guidance we offer our advisors in retirement markets," said Dan Sullivan, Senior Vice President, Marketing. "LifeYield is a leading provider of retirement income technology to advisors that is not dependent on any specific product."

Sullivan is spearheading Cambridge's dedication to helping Rep/Advisors be successful in the retirement marketplace. As an independent financial advisor, he brings over 30 years of insight and practical experience in retirement markets. "I am excited to blend my executive responsibilities with my long-term passion for the retirement space," said Sullivan. "The Cambridge Retirement Center is on pace to expand rapidly over the 12-18 months as we respond to current interest within our family of advisors and market opportunities."

The Cambridge Retirement Center delivers industry leading resources and expertise, integrated retirement systems and retirement market solutions. LifeYield marks an early step in Cambridge's objective to add retirement income solutions to the Cambridge Retirement Center. Sullivan is leading a Cambridge team dedicated to bringing new opportunities to advisors seeking to grow their independent businesses.

Life Yield is a web-based, tax-smart retirement income solution offering Cambridge Rep/Advisors access to two tools – LifeYield ROI Illustrator™ and LifeYield ROI™. LifeYield Illustrator™ will be used by Rep/Advisors to demonstrate the "before and after" benefits to clients and prospects of using the LifeYield methodology, and ultimately help advisors gather more assets. LifeYield ROI™ is a trade generation tool that suggests the optimal sequence to buy and sell assets in order to minimize taxes and achieve better after-tax returns and income during both the accumulation and retirement phases. The LifeYield solution views the full household of a client and automates many time consuming tasks for the Rep/Advisor, suggests the optimal sequence to grow and withdraw asset and maintains the desired household asset allocation across multiple client households.

"Cambridge is a true thought leader in the industry and is well known for providing its Rep/Advisors with the best technology solutions available," said Mark Hoffman, CEO of LifeYield. "We have built our retirement income solution specifically for advisors to help them gather more assets by generating better returns for their clients and are honored Cambridge has chosen LifeYield."

LifeYield, LLC

LifeYield, LLC provides technology solutions that maximize after tax retirement income while simplifying and automating the time-consuming process financial advisors must go through in selecting which of a client's assets to sell in providing a steady, recurring income. The company's mission is to provide financial advisors, including trust officers, financial planners, brokers and wealth managers, with simple and optimal solutions for generating sustainable income from a client's portfolio. For more information, please visit: www.lifeyield.com.

Cambridge Investment Research, Inc.

Cambridge Investment Research, Inc., Member FINRA/SIPC is an independent, privately owned Broker/Dealer with 1,800 independent registered representatives. Cambridge provides innovative fee programs and a full menu of commission offerings to Rep/Advisors across the nation. Its Practice Management Team is committed to delivering a meaningful variety of programs to meet the needs of independent advisors as they build their businesses. Recognized in the industry as The Fee Experts®, Cambridge has been ranked a fee leader among independent Broker/Dealers for ten consecutive years* and is a four-time honoree as Broker/Dealer of the Year**.

* Financial Planning magazine, June "FP50", Top 50 Independent Broker/Dealer Issue, 2001-2010

**Investment Advisor magazine, 2010, 2008, 2007, 2003

For more information contact Cindy Schaus - Vice President, Sales & Public Relations, 641.470.1225 or cindy.schaus@cir2.com.

    Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC and Investment Advisory Services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Both are wholly-owned subsidiaries of Cambridge Investment Group, Inc.

    Continuity Partners Group, LLC is a Broker/Dealer, Member FINRA.

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