Tax-Smart Retirement Income

LifeYield Adds Mike Mason to Expand LifeYield's Advisor Solutions Group

BOSTON, MA, July 21, 2010 – LifeYield, LLC, a developer of tax-smart retirement income solutions that produce better after-tax returns for financial advisors and their clients, today announced that Mike Mason has joined the LifeYield Advisor Solutions Group.

The LifeYield Advisor Solutions Group is led by Tom Prior and Jack Sharry, LifeYield's Head of Sales and EVP, Strategic Development, respectively, and includes Danielle Driscoll and Denis O'Connell, each a Vice President of the firm with deep experience servicing financial advisors. The group was formed to provide training, best practices and operational support for Independent Broker Dealers (IBD) and Registered Investment Advisors (RIA) in maximizing their clients' ability to achieve more income in retirement; and to listen to feedback and feature requests from advisors.

For more than 10 years Mike Mason has worked with financial advisors in providing products, technology, and transaction-based services. Most recently, Mason led a team of nine professionals at FundQuest, a leading turnkey asset management provider owned by BNP Paribas. He and his team worked with RIAs and IBD advisors in providing access to separately managed accounts, mutual fund advisory programs and unified management accounts.

Mason will be supporting advisors with LifeYield ROI™, a solution which views all assets in a client household and suggests the most tax-efficient method to accumulate and withdraw taxable and tax-advantaged assets across an entire household. A recent independent study by Ernst & Young found LifeYield ROI can produce up to 20% more after-tax income over a 25-year period. LifeYield ROI automates the many-labor intensive, complex and time-consuming tasks involved in managing a household, while helping to minimize ordinary and capital gains taxes and maintaining the client's desired asset allocation.

"We will be training and supporting hundreds of financial advisors over the next few months and we wanted to ensure we deliver better results, a better experience and a more complete service to financial advisors and their clients," said Mark Hoffman, CEO and Founder of LifeYield. "We've built a team that is extremely experienced in understanding and working with advisors to meet their specific needs."

LifeYield Advisor Solutions Group

Tom Prior, EVP, Head of Sales

Tom has over 25 years of experience in technology, with particular focus on financial technology. Tom was Head of Sales at Upstream Technologies from 2002 until it was acquired by CheckFree, now Fiserv, in 2007. Before Upstream, Tom held a number of senior sales positions, including Director of Sales at Zantaz, a provider of compliance technology to the financial services industry; Vice President of Sales for Quote.com, a financial applications and tools provider later acquired by Lycos; and Director of Sales at Information Access Company, a Thomson Corporation company.

Jack Sharry, EVP, Strategic Development

Jack has nearly 30 years experience in financial services holding senior positions in sales, marketing, product development, operations and distribution strategies for several of the world's leading asset managers, insurance and annuity companies and broker dealers. Prior to LifeYield, Jack was a senior executive with The Phoenix Companies where he developed the first-to-market income guarantee on a money management program. He headed up Phoenix's annuity distribution and built Phoenix Investment Partners into one of the largest managed accounts aggregators in the industry. Jack headed up broker dealer sales, retail marketing and product development at Putnam. At Morgan Stanley he led insurance and annuity sales. Jack is Chairman of the Managed Money Institute's Retirement Solutions Committee.

Danielle Driscoll, Vice President, Advisor Solutions

Danielle has 10 years of sales and marketing experience in financial services and technology. She was part of one of the world's largest technology companies, Oracle, where she focused on enterprise solutions, spearheading market strategies for a new organization in the Small to Medium Sized Businesses market. Danielle was a marketing manager at FundQuest, focused on the Independent Broker Dealer and Wirehouse channels, educating advisors on Separately Managed/Unified Managed Accounts and advisory solutions. Her in-depth knowledge of competitive offerings and advisor best practices helped advisors develop and present differentiated client solutions.

Michael Mason, Vice President, Advisor Solutions

Michael has over 10 years of experience working with financial advisors, the last five years with FundQuest, a global turnkey asset management provider owned by BNP Paribas. At FundQuest, Michael managed a team of nine professionals focused on servicing the independent broker dealer and registered investment advisor sectors to whom they sold various products, including separately managed account, mutual fund wrap, and unified management account products. Michael and his team were responsible for training advisors in these products. Additionally, Michael helped implement FundQuest's technology platform that allowed advisors to access these products. Prior to FundQuest, Michael spent five years with Liberty Funds where he worked with advisors to ensure that there transactions and reporting needs were completed on a timely basis.

Denis O'Connell, Vice President, Director of Operations

Denis brings 18 years of investment and technology experience to LifeYield. He worked as a Financial Advisor/Portfolio manager for O'Connell Investment Services, an RIA, and Rockland Trust. Denis was a member of Fidelity Investments Equity Trading Technology group and helped develop Fidelity Management and Research's global trading platform and helped bring this technology to Fidelity Capital Markets. He was an early member of Eze Castle, a trading system and financial software integration company, where he was responsible for the Boston consulting operations. At Reuters, he was a managing consultant responsible for integrating technologies and platforms into many leading financial institutions. He has been an active member of the CFA Institute, Society of Financial Analysts and Financial Planning Association.

About LifeYield, LLC

LifeYield builds solutions for advisors to increase investment returns and retirement income distributions. A web-based, tax-smart household management solution, LifeYield ROI™ suggests the most tax-efficient sequence to grow and withdraw assets across multiple taxable and tax-advantaged accounts while automating time-consuming tasks. The company's mission is to provide financial advisors, including RIAs, trust officers, brokers and wealth managers, with leading edge solutions for generating an enhanced and sustainable income during the accumulation and de-cumulation phases of an investor's lifetime. For more information, please visit: www.lifeyield.com.

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