LifeYield, LLC Hires Jack Sharry as Executive Vice President, Strategic Development

BOSTON, December 11, 2008 – LifeYield, LLC, a financial technology provider to wealth management firms and advisors, today announced that Jack Sharry has joined the firm as Executive Vice President, Strategic Development. Mr. Sharry will lead the development of LifeYield's strategy regarding product and program development, and marketing as well as play an active role in business development.

LifeYield has created a first of its kind software program – the LifeYield Retirement Optimized Income™ (LifeYield ROI™) – that helps financial advisors and their clients select which assets to sell to generate retirement income from a household portfolio of taxable and tax-qualified accounts while minimizing taxes and controlling risk.

Over his distinguished career spanning 25 years, Mr. Sharry has held senior positions in sales and marketing, product development and distribution strategies for several of the world's leaders in retirement income services, including The Phoenix Companies, Putnam Investments, and Morgan Stanley. He is currently Chairman of the Money Management Institute's Retirement Solutions Committee, and a columnist on retirement income issues for "On Wall Street" magazine.

"Jack has decades of experience in creating innovative, successful financial products and services for the retirement sector," said Mark W. Hoffman, Chairman, CEO, and Co-Founder of LifeYield. "His experience and respect within the industry make him an ideal fit with our team. LifeYield is lucky to have landed him."

"What excites me about joining LifeYield is its truly unique, groundbreaking offering," said Mr. Sharry. "The LifeYield ROI™ is an important retirement income innovation which helps to produce significantly better after tax income to clients, increases advisor productivity and helps advisors raise more assets."

About LifeYield

LifeYield, LLC provides technology services that help automate the time-consuming process wealth advisors must repeatedly go through in selecting which of a client's assets to sell in providing that client a steady, recurring income. The company's mission is to provide wealth advisors, including trust officers, brokers, and financial advisors, with the best solutions available for generating sustainable income from a client's portfolio. Headquartered in Boston, LifeYield was founded, and is managed, by industry veterans Mark W. Hoffman, Paul R. Samuelson and Michael P. Benedek. For more information, please visit www.lifeyield.com.

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