LifeYield, LLC Hires Enis Simsek as Chief Technology Officer
BOSTON, September 29, 2008 – LifeYield, LLC, a financial technology provider to wealth management firms and advisers, today announced that Enis Simsek has joined the firm as Chief Technology Officer. Mr. Simsek will lead the development of LifeYield's suite of scalable web-based tools that help financial professionals streamline decumulation strategy and activity.
Mr. Simsek has almost 15 years of experience in software engineering, architecture and management. Most recently, he spent seven years at AIR Worldwide where he was Assistant Vice President and Software Engineering Director, managing a team of more than 25 engineers. At AIR Worldwide, Mr. Simsek was responsible for leading the development of that company's flagship natural and man-made catastrophe risk analysis software that is used by insurers, reinsurers and financial markets.
"With his work in developing weather and terrorism analysis models, Enis has deep experience in building some of the world's most complex forecasting software," said Mark W. Hoffman, Chairman, CEO, and Co-Founder of LifeYield. "He has proven experience in architecting high-performing applications and then moving those designs into working production versions. We are very fortunate to have landed him as our CTO."
"I am very pleased to join an innovative technology firm such as LifeYield," said Simsek. "LifeYield is committed to providing smart, flexible, best-of-breed solutions to the financial services industry, and I look forward to helping lead that effort."
About LifeYield
LifeYield, LLC provides technology services that help automate the time-consuming process wealth advisors must repeatedly go through in selecting which of a client's assets to sell in providing that client a steady, recurring income. The company's mission is to help keep wealth advisors, including trust officers, brokers, and financial advisors, as the central figure between a client and the financial institution by providing them with the best solutions available anywhere for generating sustainable income from a client's portfolio. Headquartered in Boston, LifeYield was founded, and is managed, by industry veterans Mark W. Hoffman, Paul R. Samuelson and Michael P. Benedek. For more information, please visit www.lifeyield.com.
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What People Are Saying
"Our studies show top advisors spend 1-3 hours completing a comprehensive cash harvest; advisors observed the LifeYield ROI™ tool will do it within seconds and ensures consistency of process and outcome."
Warren Cormier, President, Boston Research Group and Co-Founder, Behavioral Finance Forum