LifeYield, LLC Hires Ryan Gorer as Vice President, User Experience
BOSTON, September 15, 2008 – LifeYield, LLC, a financial technology provider to wealth management firms and advisers, today announced that Ryan Gorer has joined the firm as Vice President, User Experience. Mr. Gorer will lead the design of the LifeYield user experience model to enhance accessibility and presentation of the firm's suite of web-based tools that help financial professionals streamline decumulation strategy and activity.
Mr. Gorer, has over 10 years of experience producing user interface designs, information architectures, functional specifications for software applications used by the financial services industry. Prior to joining LifeYield, he served as a consultant for leading financial institutions including State Street Global Advisors Inc., where he led multiple system conceptualizations, development cycles, and product launches. Previously, Mr. Gorer co-founded and designed MarketSwap.com, an online marketplace for the exchange of stock market investment advice. He has also served as Project Manager at Inforte, Inc., and as a Technology Consultant at Deloitte Consulting LLP, where he developed large-scale technology systems to meet business and functionality requirements. Mr. Gorer holds a B.S. in engineering and an M.B.A. from Washington University in St. Louis.
"User experience is a key differentiator among product offerings in the financial technology field," said Mark W. Hoffman, Chairman, CEO, and Co-Founder of LifeYield. "Ryan's proven expertise in creating sophisticated, but intuitive, technology systems specific to the financial services industry will enable us to create a simple, effective platform that best meets the needs of wealth advisors and their clients."
About LifeYield
LifeYield, LLC provides technology services that help automate the time-consuming process wealth advisors must repeatedly go through in selecting which of a client's assets to sell in providing that client a steady, recurring income. The company's mission is to help keep wealth advisors, including trust officers, brokers, and financial advisors, as the central figure between a client and the financial institution by providing them with the best solutions available anywhere for generating sustainable income from a client's portfolio. Headquartered in Boston, LifeYield was founded, and is managed, by industry veterans Mark W. Hoffman, Paul R. Samuelson and Michael P. Benedek. For more information, please visit www.lifeyield.com.
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What People Are Saying
"Our studies show top advisors spend 1-3 hours completing a comprehensive cash harvest; advisors observed the LifeYield ROI™ tool will do it within seconds and ensures consistency of process and outcome."
Warren Cormier, President, Boston Research Group and Co-Founder, Behavioral Finance Forum